Datuk Seri Vida Reveals Formula for Success


Datuk Seri Vida shares what makes her tick and the secret of her success with Yellow Pages Malaysia.

Her full name is Datuk Seri Dr Hasmizah Othman. Hailing from Kelantan, the 44-year-old is better known by her celebrity name, Datuk Seri Vida.

Datuk Seri Vida, who is chief executive officer of Vida Beauty Sdn Bhd, is known for her signature moves and statement (shows moves while saying the Qu Puteh ‘mantra’) as well as her beauty supplement products, Pamoga and Qu Puteh.

Always cheerful, Datuk Seri Vida greets her fans with her 'Qu Puteh' greeting. – Pic courtesy of Facebook 

Due to her outgoing personality and enterprising spirit, her products have been selling very well. The name ‘Vida’ is an apt moniker for her and a great product brand name too, for it is the Spanish word for ‘life’.

With her assets, she was able to sponsor television programmes and even the Kelantan football team.



Q: What does personal branding mean to you?

Personal branding to me is how you develop your brand to ‘speak’ to the customers.


Q: If we ask you to name five things that can be associated with the name ‘Datuk Seri Vida’, what would they be?

Pink. Bling-bling! What else? Ermmmm…workaholic, maybe. Ciki ciki…and…I’m always myself!


Qu Puteh, a signature product, is synonymous with Datuk Vida. – Pic courtesy of Facebook

Q: 3 things your fans don’t know about you.

I am friendly, I can be fierce, and I’m fashionable & young!


Q: But those are the things we know about you. What about the things that people don’t know?

I don’t cook often. In fact, I cook very rarely. I sleep late at night. I love shopping. I also love adventure…I love parasailing, paragliding and jet-skiing.


Q: A lot of companies use your approach to be more popular. What is your opinion on this?

The glamour only came after I suffered for a few years. My business failed. Naturally, past failures and current successes contribute to my popularity. The rise and fall of fortune makes me and my products more well known. My outgoing attitude could be a contributing factor as well.


Pamoga Juice is also a signature product of Vida Beauty's empire. – Pic courtesy of Facebook

Q: Many youths complain about the lack of jobs in the country. What is your opinion on this?

There are many things you can do. Don’t be embarrassed or lazy. And really, don’t be too choosy and demand too much even if you’re a graduate. You have to be willing to start from the bottom. Your employers will evaluate you based on your performance and the effort you come up with to bring up the company. And you don’t have to hastily start a business. You can work first. Prior to my involvement in the business world, I was a teacher for 12 years. Just let out your ideas and your creativity. Do something out of the box. Don’t dream too much, do be practical. Balance is key.


Q: What is your advice to women out there who want to be like you or emulate you?

Don’t give up. Do be persistent in what you want to do. Don’t forget to pray to the Almighty. Don’t be afraid to be creative. Be yourself and be happy. Most importantly, we have to be sincere in our deeds. And keep working. Tirelessly. People will accept you, God willing. Also, do take care of your health.

Vida Beauty Sdn Bhd is a business entity listed on Yellow Pages Malaysia. View the listing here.



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