Practical advice on choosing suitable drinks to be placed in your establishment’s menu.
Breakfast is associated with hot drinks such as coffee, tea and hot chocolate.
In an F&B business, menu planning is very important. However, it is usually the food and main dishes that get the focus and attention.
Bear in mind that beverages are also an essential part of an F&B establishment’s revenue. More people are willing to spend on exotic, personalized and upscale beverages. Perennial favourites include signature beverages such as artisan roast coffees and specialty iced concoctions.
Juices and smoothies are popular across the board and especially at juice bars.
Therefore, it is imperative for restaurateurs to embrace the increasing popularity of specialty drinks. To help you plan your beverage offerings, here are 5 things to consider:
#1: Types of menu and time of day
Breakfast is associated with hot drinks such as coffee, tea and hot chocolate. Juices and smoothies are popular across the board and especially at juice bars. You can’t go wrong with carbonated drinks if you have fast food on your menu such as burgers and fried chicken. High-end specialty drinks can fit into a diverse menu as they can be paired with various dishes depending on the waiter’s recommendation.
#2: Service equipment needs
Juice bars, where beverages are freshly squeezed at the premises, will most definitely require powerful juicers and blenders. High-traffic canteen-style eateries will do well with machines that can dispense beverages immediately such as bulk brew coffee makers.
An eatery in a low to middle-income housing area won’t go wrong with cordials and straight-from-the-fridge bottled drinks.
#3: Business balance
Any F&B business will need to balance the needs of menu prices, food cost, popularity (of items), as well as financial and marketing considerations. You may wonder if it is worth the risk to buy costlier supplies for your drink mixes, for example. But if you believe it can bring the customers, why not?
If your establishment has a specialty drinks section, ensure that the drink menu is extensive and unique, as more people will be willing to pay for specialty drinks.
#4: Demographic needs
Consider the age, religion, socio-economic factors and ethnic concerns of patrons. Thus, the beverage menu will differ as well. For example, F&B outlets in areas heavily populated by Muslims would consider an alcohol-free drink menu. An eatery in a low to middle-income housing area won’t go wrong with cordials and straight-from-the-fridge bottled drinks.
#5: Storage requirements
Does your beverage use perishable items such as dairy and fresh fruit juices? If this is the case, you only buy what you need to avoid spoilage. Is your outlet a high-traffic area? Then you will need more space for storing enough supplies of essentials such as coffee beans, tea bags and drink mixes.
Looking for supplies and equipment to complete your enterprise’s beverage menu? Take a look at our listings of Food Processing Equipment & Supplies, Kitchen Equipment & Supplies — Commercial, Hotel & Motel Equipment & Supplies and Fruit & Vegetable Juices — Distributors & Manufacturers.
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