A Round of Applause for Wai Food Industry

Read the success story of Yellow Pages Malaysia digital marketing campaign for our valued advertiser, Wai Food Industry.


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In today’s world, goods and services are extremely accessible online. But as an increasing number of businesses vie for sales in the digital sphere, it can be challenging for a company to find ways to promote its products and services.


As such, for local soy products company Wai Food Industry, being chosen as a feature merchant by TM Info-Media Sdn Bhd (TMIM) has given it a golden opportunity to shine.


A wholly owned subsidiary of Telekom Malaysia, TMIM is a market leader in providing and assisting SMEs with digital retail solutions to meet their needs. Its suite of products includes Yellow Pages (YP), Malaysia’s largest online business directory.


As a premium YP customer, Wai Food Industry received a host of value-added services during the campaign period. The targeted digital marketing campaign ran from October–November 2017, and covered multiple forms and channels such as electronic direct mails (EDMs), Facebook ads, Google AdWords, YouTube video, social media posts, photo contest, feature article and on-ground event.


The campaign achieved sterling results as shown in the performance highlights below:


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wai food

wai food


The campaign culminated in an event at the TTDI Wet Market, where samples of Wai Food fried tofu were given out to the visitors. Apart from giveaways, lucky draws were also held to enliven the event.


The success of the campaign is proof that YP constantly strives to keep pace with changes in the digital world to serve our customers better. So contact us through our Facebook Page and start your online journey with us today.



Want to be the next Yellow Pages Malaysia hero merchant? Click here to begin.


Download Yellow Pages Malaysia app on Google Play Store (for Android) and App Store (for Apple iOS) to gain access to a wonderful spectrum of homegrown brands.



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