Boost your company’s online visibility by following these tips for a better business website.
You need to create a website that is not only attractive to visitors but also user-friendly across multiple devices.
In our previous article, we highlighted how businesses would benefit from having a website. Besides keeping up with the times, a website serves as an extension of a company’s bricks-and-mortar outlet, acting as a platform to attract curious potential customers and maintain existing loyal customers.
But there’s more to it. In order for a website to come together and represent a business in the best way, it needs to fulfil certain criteria.
So what exactly are the qualities of a good website? We’ll walk you through the essentials so that you can take note of what you’re missing.
Make user-friendliness a priority
You need to create a website that is not only attractive to visitors but also user-friendly. This is important if you are planning to operate a successful business, build a loyal customer base, and promote your products and services in the digital realm. A website that is too intricate is cumbersome to navigate and will discourage users. Extraneous elements also increase loading time which slows downloading speed. And now that browsing the Internet is more popular on smartphones, your website should be optimized for mobile experience as well. Do consider add-ons that will increase customer loyalty and convenience such as an online chat feature for customer queries and e-commerce payment systems for those who wish to buy your products and services online.
Your site should generally contain useful information that can help users who are looking for specific information.
Create excellent content
Great content is important to make a business website valuable to visitors and drive the effectiveness of its search engine optimization (SEO). Having a frequently updated blog as a central section of your website will truly increase the site’s SEO. An online catalogue of your products and their prices will also help. However, your site should generally contain useful information that can help users who are looking for specific information. Contents should also be clear and well-written, and supported with a variety of helpful, relevant images or graphics. And as each article or information item has a specific objective, such as to pitch a new product, be sure to end every article with a powerful call to action.
Integrate social sharing features
With so many content options online, it can be hard to get your information read. And while your content may have many SEO-friendly keywords, it will be more effective if you include a plug-in for social sharing.
With social media buttons, readers can easily share your content with their contacts and networks, increasing traffic to your website in the process. The frequency of the ‘shares’ denotes the popularity of your article. It is also a measure of how wide your brand influence is.
With social media buttons, readers can easily share your content with their contacts and networks.
Provide contact details
This may be a simple fact, but it is often overlooked by a lot of companies. Addresses and phone numbers on the website shouldn’t only be that of your head office, especially if no one is there to handle customer queries. Post all information about site offices and customer service centres if there’s any, and always update it for changes. Additional information such as maps of the offices or shops and public transport options will definitely make it easier for customers to locate you.
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